领先商务英语阅读-3

出版时间：2012-08-01  出版社：高等教育出版社  作者：潘惠霞，仲伟合，王立非 编  页数：258  

内容概要

　　《领先商务英语专业系列教材：领先商务英语阅读（3）》为了保证教材编写的质量，《领先商务英语专业系列教材：领先商务英语阅读（3）》的编写组成员由经、管、法、文等多学科的教授、副教授，博士和在职博士为主体组成。经、管、法的教师主要负责每册四个模块的课文内容选材，横向把握学科知识的合理性，纵向把握整套教材中每个学科的完整性。英语教师主要负责把握课文英语语言的难易程度、文章难点的注释及阅读练习的编写。这样的编写团队无论从商务专业角度还是从英语语言角度来看都是一支最为合理的组合。

书籍目录

Unit 1 Multinational CorporationsText A： Multinational Corporations： Myths and FactsText B： The New Multinational： Lilliputian, not LeviathanUnit 2 Contract LawText A： Offer and AcceptanceText B： History of the International Chamber of CommerceUnit 3 Marketing Strategy （1）Text A： Marketing Plan （ 1）Text B： Developing a Marketing PlanUnit 4 Marketing Strategy （II）Text A： Marketing Plan （ II ）　Text B： Four Best-Practices for Renovating Your Brand- Before It's Too LateUnit 5 Cultural Awareness in BusinessText A： Cross-Cultural AdvertisingText　 B： Across Cultures Competency in BusinessUnit 6Trade BarriersText　 A： Tariff and Non-Tariff Barriers to TradeText　 B： Trade Barriers Are Immoral and Destructive of Economic Well-BeingUnit 7Emerging MarketsText A： China's Stimulus Package： Will It Work and What's Next?Text B： Cars in Emerging Markets - A Global Love AffairUnit 8Effective LeadershipText A： Leadership Lapses Fuel Wall Street's FallText B： Hiring from Outside the Company　Unit 9 Globalization vs. LocalizationText A： Whether You Agree with Globality or Disagree, Don't Ignore ItText B： Overseas Fever of Tsingtao Beer Unit 10 Financial InstitutionsText A： Financial InstitutionsText B： How the Financial Crisis Was Built into the System?Unit11 Managerial AccountingText A： Managerial Accounting： An OverviewText B： Confusion with Managerial Accounting- Performance Management： Making It WorkUnit 12　Modern LogisticsText A： Coming （Back） to AmericaText B： Standard Logistics Information： the Basis for Modern LogisticsUnit13 Culture and NegotiationText A： Negotiations Across Cultural BoundariesText B： Negotiating in Different CountriesUnit 14 Intercultural AlliancesText A： Managing Alliances Across CulturesText B： Joint Venture Between Toshiba and MotorolaUnit 15 Financial PersonnelText A： International Financial Advisors Text B： Training the Face of Your Firm Unit 16 How to Stimulate Consumer PurchasesText A： Emotional Connections or Functionality-What Really Drives Consumer Sales?Text B： Consistent Marketing Provides Big Rewards