职通商务英语-综合教程-3

出版时间：2011-3  出版社：高等教育  作者：贺雪娟  页数：140  

内容概要

　　随着经济全球化的进一步发展，我国与世界各国的经济合作日益扩大，国际商贸交往日益频繁。在对国际化商贸人才需求日益增加的同时，社会对高素质商贸人才的英语应用能力的要求愈来愈高，进而对商务英语教学的载体——商务英语教材的编写也提出了更高的要求。《职通商务英语》系列教材旨在提高学习者的商务英语语言交际技巧，培养其熟练掌握英语，通晓商务知识，熟悉国际商务环境，善于跨文化交际的能力，以满足现代社会对商贸人才的需求。

书籍目录

Unit 1 Trade Practice 1Section I Trade Tetins 7Section II UCP 600 6SectionⅢ Incoterms 2000 11Unit 2 Trade PolicySection I Chinas Foreign Trade Policy after WTO Accession 13Section II U.S.Foreign Trade and Global Economic Policies 19Section Ⅲ EU Must Lead on Trade Policy 23Unit 3 Global Market PlaceSection I Emerging Markets 25Section II The Marketplace of North America 30SectionⅢ The BRICs 35Unit 4 Trade ProcedureSection I Trade Procedure 37Section Il Transportation 43Section m Documents Used in International Trade Procedure 47Unit 5 Business ContractSection I Business Contract 49Section II Sales Contract 55Section Ⅲ Genetal Introduction to CISG 60Unit 6 Foreign ExchangeSection I Foreign Exchange Market 63Section II Foreign Exchange Rate 69SectionⅢ New Currency-Euro 73Unit 7 Management in International BusinessSection I International Operations Management 75Section II Human Resource Management 81SectionⅢ ISO 9001 86Unit 8 The Role of Culture in BusinessSection I The Cultural Dimension of International Business 89Section II The Role of Japanese Culture in Business 95Section Ⅲ Cultural Awareness 100Unit 9 nternational Strategic AlliancesSection I International Strategic Alliances 103Section II European Union 108Section m WTO，NAFTA and APEC 112Unit 10 Cross-cultural CommunicationSection I Cross culture in International Business 115Section H Company Language 121Section m Cross cultural Communication 125Glossary 127UsefuI Expressions 139

章节摘录

　　Industrial / Enterprise Competitiveness　　There are two opposite opinions on the international competitiveness of Chinese industries and enterprises: one that considers Chinese enterprises not to beinter nationally competitive, and the other that regards Chinas industrial and enter prise competitiveness to be sufficient for China to shortly become the worlds factory.　　The most competitive advantage of Chinese enterprise, indeed, almost the only advantage that Chinese enterprises enioy is the cost of labor. When endorsing theidea of China as the worlds factory, Chinese scholars typically mention Chinas amplesup ply of low-cost labor, its vast domestic market, the presence of political will, andre form-oriented policies. Also, Chinas manufacturing capacity is very strong.　　Globalization and Regionalism　　Government documents considered globalization to be an unstoppable trendlong before Chinas WTO accession. Since ioining the WTO, the government hasbeen stressing the benefits of partici pating in globalization more than the negativeconsequences. Chinas position in globalization is considered to be advantageous dueto Chinas massive domestic market, its wide range of industries, and its capacity toprovide a huge supply of low-cost labor for foreign direct investment. Its market-sizeadvantage, its industrial production capabilities, and its low labor costs, combined withforeign capital, technologies and management, suggest that a highly competitive openeconomy could be created. For post-WTO China, the maior purpose of introducing foreign inx~estment into domestic industries has changed from utilizing capital tointroducing advanced technology, upgrading its industrial structure, and increasing ginternational competitiveness. All of these help China build its own ability to developcore technologies.　　The Chinese governments position toward regional cooperation is morecomplicated. Pursuing a strategy of globalization rather than regionalism might be abetter inclination for China, as regional economic cooperation is less likely to benefitit as much. China is also yet to open its capital account, or the real benefits of regional currency cooperation would be difficult to realize. Regional cooperation could playa limited role only in promoting economic growth and safeguarding China againstoutside risks. So participating actively in regionalism would be helpful for Chinasglobal strategy.