职通商务英语教师参考书

出版时间：2010-9  出版社：高等教育出版社  作者：贺雪娟 主编，邓曼英，李恩慧 分册主编  页数：218  字数：376000  

内容概要

《职通商务英语教师参考书2》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起，以学生为中心，以商务为环境，以商贸岗位任务为路径，以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。

书籍目录

Unit1 International Business  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 2 Business Expansion  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 3 Business Plan  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 4 Business Relationships  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 5 Marketing  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 6 Advertising  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 7 Import and Export  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 8 Investment  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 9 Exhibitions and Trade Fairs  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 10 Customer Relationship Management  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataAnswer key for Reviews