职通商务英语综合教程2

出版时间：2010-9  出版社：高等教育出版社  作者：朱毅恒 编  页数：186  

前言

　　随着经济全球化的进一步发展，我国与世界各国的经济合作日益扩大，国际商贸交往日益频繁。在对国际化商贸人才需求日益增加的同时，社会对高素质商贸人才的英语应用能力的要求愈来愈高，进而对商务英语教学的载体——商务英语教材的编写也提出了更高的要求。《职通商务英语》系列教材旨在提高学习者的商务英语语言交际技巧，培养其熟练掌握英语，通晓商务知识，熟悉国际商务环境，善于跨文化交际的能力，以满足现代社会对商贸人才的需求。　　《职通商务英语》系列教材是在分析商贸职业人才培养目标，解构职业岗位的基础上，针对行业、企业对商贸高素质人才的要求完成单元主题及框架结构设计的。设计系统、新颖，适合高职高专经贸商务专业的学生使用。

内容概要

本书是在分析商贸职业人才培养目标，解构职业岗位的基础上，针对行业、企业对商贸高素质人才的要求完成单元主题及框架结构设计的。设计系统、新颖，适合高职高专经贸商务专业的学生使用。

书籍目录

Unit 1 International Business　Section I Lead-in　Section Ⅱ Reading International Business　Section Ⅲ Language Focus　Vocabulary International Business　Grammar Gerunds and Infinitives　Translation Economic Globalization　Section IV Business Writing Fax　Section V Listening & Speaking Making Business Appointments　Section VI Business Etiquette Etiquette of Business AppointmentsUnit 2 Business Expansion　Section I Lead-in　Section Ⅱ Reading Nestle S.A.　Section m Laguage Focus　Vocabulary Business Expansion　Grammar Participles　Translation Company Prospectus　Section IV Business Writing Resume　Section V Listening & Speaking Job Interview in a Multinational Company　Section VI Business Etiquette Etiquette in Job Interviews of a Multinational CompanyUnit 3 Business Plan　Section I Lead-in　Section II Reading Market Assessment　Section HI Language Focus　Vocabulary Business Plan　Grammar Direct and Indirect Questions　Translation A Business Plan　Section IV Business Writing Meeting Minutes　Section V Listening & Speaking Holding a Business Plan Meeting　Section Ⅵ Business Etiquette Etiquette for Event Planning　Review 1-3Unit 4 Business Relationships　Section I Lead-in　Section II Reading Corporate Sponsorship　Section m Language Focus　Vocabulary Corporate Sponsorship Concept　Grammar The Usage of "It"　Translation Business Relationships　Section 1V Business Writing Letters of invitation　Section V Listening & Speaking Inviting Skills　Section VI Business Etiquette Business Etiquette in Corporate EventsUnit 5 Marketing　Section I Lead-in　Section H Reading Marketing Research　Section Ⅲ Language Focus　Vocabulary Marketing　Grammar Existential Sentences　Translation Marketing Activities　Section IV Business Writing Marketing Research Questionnaires　Section V Listening & Speaking Describing Marketing Graphs　Section VI Business Etiquette Marketing EtiquetteUnit 6 Advertising　Section I Lead-in　Section Ⅱ Reading Corporate Advertising　Section Ⅲ Language Focus　Vocabulary Advertising Expressions　Grammar Nominal Clauses　Translation Advertising Activities　Section IV Business Writing Short Reports　Section V Listening & Speaking Business Telephoning　Section VI Business Etiquette Advertising Etiquette　Review 4-6Unit 7 Import and Export　Section I Lead-in　Section II Reading Import and Export Business　Section Ⅲ Language Focus　Vocabulary Import and Export Business Words　Grammar Relative Clause　Translation Import and Export Activities　Section IV Business Writing Letters to Establish Business Relations　Section V Listening & Speaking Negotiation Skills　Section Ⅵ Business Etiquette Global Business Dress CodeUnit 8 Investment　Section Ⅰ Lead-in　Section II Reading Investments and the Investment Process　Section Ⅲ Language Focus　Vocabulary Investment　Grammar Adverbial Clause　Translation Investing Activities　Section IV Business Writing Credit Inquiry Letter　Section V Listening & Speaking Participating in a Discussion　Section VI Business Etiquette How m Avoid Problems in Discussing Investment StrategyUnit 9 Exhibitions and Trade Fairs　Section Ⅰ Lead-in　Section Ⅱ Reading Trade Exhibition Trends　Section Ⅲ Language Focus　Vocabulary Exhibition and Trade Fairs　Grammar Subjunctive Mood　Translation Exhibition Activity　Section IV Business Writing A Letter of Application　Section V Listening & Speaking Questioning and Listening Skills　Section VI Business Etiquette Etiquette for Trade ShowsUnit 10 Customer Relationship Management　Section I Lead-in　Section II Reading Manage Your Customer Care　Section m Language Focus　Vocabulary Customer Relationship Management　Grammar Agreement of Subject and Verb　Translation CRM Sentences　Section IV Business Writing Letters of Appreciation　Section V Listening & Speaking Approaching Customers　Section VI Business Etiquette How Can Customer Service Be Friendly　Review 7-10Glossary

章节摘录

　　Whatever path you choose, and you may find both lucrative, do not start your own U.S.A. import-export business until you have identified the legal requirements for doing business in your country. U.S.A. import-export can be very rewarding to those willing to do the research and take the plunge. The freedom and financial dependence alone are enough. Just make sure you understand it is not a get-rich-quick scheme, but a viable avenue to fulfilling your business and life goals.　　The seller proceeds to prepare the cargo for shipment. When ready, the goods will be shipped on an appropriate date. This is usually before the expiry of the Letter of Credit. Before the shipment, the seller prepares the necessary shipping documents such as the invoice and packing list. The shipping documents are for submission to the bank for the purpose of negotiation for payment. It is important that the documents do not contain any discrepancy. Otherwise, the bank will hold back the payment.　　…

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