职通商务英语教师参考书-1

出版时间：2010-8  出版社：高等教育出版社  作者：贺雪娟 等 著  页数：214  

前言

　　随着经济全球化的进一步发展，我国与世界各国的经济合作日益深入，国际商贸交往日益频繁。在对国际化商贸人才需求日益增加的同时，社会对高素质商贸人才的英语应用能力的要求愈来愈高，进而对商务英语教学的载体——商务英语教材的编写也提出了更高的要求。《商务英语综合教程》系列教材旨在提高学习者的商务英语语言交际技巧，培养其熟练掌握英语、通晓商务知识、熟悉国际商务环境、善于跨文化交际的能力，以满足现代社会对商贸人才的需求。　　《职通商务英语综合教程》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起，以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识，以及在未来岗位中完成商务任务和商务交际的能力。

内容概要

　　《职通商务英语·教师参考书1》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起，以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识，以及在未来岗位中完成商务任务和商务交际的能力。

书籍目录

Unit 1 Business KaleidoscopeSuggested Teaching Schedule 1Background Information 2Lecturing Hints 7Resource Data 20Unit 2 Business EnterpriseSuggested Teaching Schedule 25Background Information 26Lecturing Hints 30Resource Data 42Unit 3 Business PlanSuggestedTeaching Schedule 45Background Information 46Lecturing Hints 49Resource Data 60Unit 4 Business RelationshipSuggested Teaching Schedule 66Background Information 67Lecturing Hints 71Resource Data 83Unit 5 MarketingSuggested Teaching Schedule 88Background Information 89Lecturing Hints 92Resource Data 106Unit 6 AdvertisingSuggested Teaching Schedule 109Background Information 110Lecturing Hints 114Resource Data 125Unit 7 Retail BusinessSuggestedTeaching Schedule 131Background Information 132Lecturing Hints 136Resource Data 146Unit 8 BankingSuggested Teaching Schedule 149Background Information 150Lecturing Hints 153Resource Data 163Unit 9 E-BusinessSuggested ，Teaching Schedule 168Background Information 169Lecturing Hints 175Resource Data 187Unit 10 Customer ServiceSuggested Teaching Schedule 192Background Information 193Lecturing Hints 196Resource Data 207Answer Key for Reviews

章节摘录

　　It should also be noted that business and economic competition in most countries is often limitedor restricted. Competition is often subject to legal restrictions. For example： competition may belegally prohibited： as in the case with a government monopoly or a government-granted monopoly.Tariffs： subsidies or other protectionist measures may also be instituted by government in order toprevent or reduce competition. Depending on the respective economic policy： pure competition is to agreater or lesser extent regulated by competition policy and competition law.　　Competition between countries is quite subtle to detect： but is quite evident in the worldeconomy. Countries compete to provide the best possible business environment for multinationalcorporations. Such competition is evident by the policies undertaken by these countries to educate thefuture workforce. For example： East Asian economies such as Singapore： Japan and South Korea tendto emphasize education by allocating a large portion of the budget to this sector： and by implementingprograms such as gifted education.