商务英语综合教程

出版时间：2009-2  出版社：高等教育出版社  作者：徐章宏  页数：356  
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内容概要

《商务英语综合教程》（1～4）为商务英语专业或英语专业商务方向基础课程编写，旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。本书为《商务英语综合教程》的第三册。 　　本书为《商务英语综合教程》的第三册。本书共分十二个单元。每个单元都以热身练习(Warm-up Activities)开始，目的是激活学生已有的与单元内容相关的知识，同时也是一个语言技能发展的活动。阅读输入共有三篇课文。第一篇是学术性文体，对单元话题做综述性介绍，适合作为精读课文(Intensive Reading)；第二篇是对单元话题某个方面的讨论，难度相对小些，适合作为快速阅读(Extensive Reading)；第三篇也是对单元话题某个方面的讨论，目的之一是为写作作业提供一个模版(Reading & Writing)。三篇课文后面都有相应的阅读理解、讨论以及词汇和句法方面的作业；其中第三篇课文后面设有对文章结构的分析、内容摘要等作业，为写作做准备；在商科单元里，第三篇课文主要是商务应用文体或案例分析，帮助学生了解这些文体和案例分析的规范，为商科课程做些准备。

书籍目录

Unit 1  Civilizations　Warm-up Activities　　Listening & Speaking　　 　Intensive Reading　　What Characterizes Civilizations?　Extensive Reading　　The Rise of Civilizations　　 　Reading & Writing　　Civilizations in Mesopotamia and EgyptUnit 2  Myths and Legends　Warm-up Activities　　Listening & Speaking　　 　Intensive Reading　　What Is Mythology?　　 　Extensive Reading　　Chinese Creation Mythology　Reading & Writing　　Jupiter's Love Towards EuropaUnit 3  Intercultural Communication　Warm-up Activities　　Listening & Speaking　Intensive Reading　　Managerial Caricatures　Extensive Reading　　Cultural Clash at Pharmacia and Upjohn　Reading & Writing　　Intercultural Understanding　　 Unit 4  Sex Education　Warm-up Activities　　Listening & Speaking　　 　Intensive Reading　　What to Tell the Kids About Sex　Extensive Reading　　 Survivor's Story　　　Reading & Writing　　 No Sex or Safe Sex    Unit 5  Gender Differences　Warm-up Activities　　　　 Listening & Speaking　　 　Intensive Reading　　　　 Gender Role Behaviors and Attitudes　Extensive Reading　　　　 Women Are Just Better　　　Reading & Writing　　　　 Wal-Mart's Gender Gap    Unit 6  Pooulation and Resources　Warm-up Activities　　Listening & Speaking    　Intensive Reading　　Population, Environment, and Resources　Extensive Reading　　The Population Dilemma　　　Reading & Writing　　Population, Consumption, and ResourcesUnit 7  Social Security　Warm-up Activities　　Listening & Speaking    　Intensive Reading　　Has Social Security Become Irrelevant?　Extensive Reading　　Welfare　　 　Reading & Writing　　Underlying Problems with Social SecurityUnit 8  International Trade　Warm-up Activities　　Listening & Speaking    　Intensive Reading　　Free Trade and Protectionism   　Extensive Reading　　A Year Without "Made in China"    　Reading & Writing　　China, U.S. Complement Each Other in TradeUnit 9  Business Communication　Warm-up Activities　　Listening & Speaking    　Intensive Reading　　Only Communicate: Thoroughly Modern Corporations Know No Borders    　Extensive Reading　　Nonverbal Communication in International Business　Reading & Writing　　Persuasive Communication in Business　　 Unit 10  Marketing　Warm-up Activities　　Listening & Speaking　　 　Intensive Reading　　China's Supermarkets Present Export Opportunity　Extensive Reading　　The Real Story of New Coke　　　Reading & Writing　　DHL Worldwide Express　　Unit 11  Human Resource Management　Warm-up Activities　　Listening & Speaking　　 　Intensive Reading　　HR and the Economics Challenge    　Extensive Reading　　Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures" 　Reading & Writing　　Job Application Cover Letters and ResumeUnit 12  E-commerce　Warm-up Activities　　Listening & Speaking　　　Intensive Reading　　Understanding E-commerce: Its Definition and Impact　Extensive Reading　　E-commerce in China: A Personal Perspective　Reading & Writing　　Time to Deploy E-business    　Words & Expressions

用户评论 (总计5条)

•   不错~~老师要求的教材～内容很不错，英语很实用，与商务有关
•   不错的~~
•   正文都很长，西方文化方面占了较大篇幅。
•   还蛮不错的。
•   封面皱皱的，左上角开始封面的胶纸掀起了蛮大的一块！！而且好多好多划痕和灰尘。不开心！要不是我急用，我就退了！伤心~！