出版时间:2007-11 出版社:高等教育出版社 作者:方红 主编 页数:242
内容概要
本教材的教学内容共十二个单元,每个单元由示范对话、学生对话、单项训练、短文、视频欣赏和录音练习六个部分组成。第一部分的示范对话是每个单元的核心,它在内容上前后承接,主要围绕美国商人马库斯到中国购买办公家具、洽谈作为汤普森南京公司北美代理这一主要情节展开,内容涉及付款、包装、运输、理赔、仲裁与合同签署等外贸洽谈中的重要环节。每个单元的第二至六部分,一方面巩固课文中学习的内容、词汇、句式与表达法,另一方面适当介绍制造业、旅游业、时尚业、广告、餐饮、媒体、动画制作等多种商业活动的内容及常用的英语词汇。 本教材遵循以学生为教学主体的理念,课文的呈现方式、练习设计与多媒体课件的功能等均体现了这一教学理念。课文的示范对话和与之配套的学生对话分别有文字版与动画版,动画生动、形象地表现了对话内容;文字版则配有词汇与中文翻译。每个单元有标注不同难度系数的练习。配套的多媒体课件使学生能在电脑上进行跟读、模仿、角色扮演与录音的训练。这些有助于学生灵活、自主地安排学习与复习。
书籍目录
Unit 1 Reception Model Dialogues 1 At the Airport 2 At the Restaurant 3 Introducing Companies Student Dialogues 1 Asking for Mr. Liu's Room Number 2 Asking for Flight Information 3 Asking for the Train Schedule Basics: Numbers Passage: Ted Turner Video Clip: BMW Recording Exercises: Advertising Unit 2 Telephone Communication Model Dialogues 1 Asking About New Products on the Phone 2 Making Invitations on the Phone 3 Asking for the Room Number on the Phone Student Dialogues 1 Leaving a Message on the Answering Machine 2 Calling Back Mr. Liu 3 Dialing a Wrong Number Basics: Telephone Numbers Passage: CNN and "The King of Media" Video Clip: Lavinia's Fashion Empire Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit Unit 3 Booking Model Dialogues 1 Booking Flight Tickets 2 Booking Hotel Rooms 3 Buying Concert Tickets Student Dialogues 1 Booking a Flight Ticket 2 Making an Appointment 3 Confirming a Meeting Basics: Month, Week, Dates and Time Passage: The American Attitude Towards Manual Labor Video Clip: Beauty Farm Recording Exercises: Recreation and Entertainment Unit 4 Schedules Model Dialogues 1 Arranging a Schedule 2 Making Changes in a Schedule 3 Arranging Further Meetings Student Dialogues 1 Making a Schedule 2 Sharing the Schedule 3 Making Changes in the Schedule Basics: Important Newspaper, Journals and Magazines in America and Britain Passage: Where Is the Beef: After Announcing the First Loss in Its History, McDonald's Tries to Turn Around Video Clip: Toy Companies Target Oversized Children Recording Exercises: Travel (One) Unit 5 Price Model Dialogues 1 Setting the Manufacturer's Price 2 Sharing the Advertising Cost 3 Asking a Price Student Dialogues 1 Asking a Price 2 Negotiating the Price Basics: Currency Passage: Wal-Mart Video Clip: A Restored Farm in Portugal Recording Exercises: Travel (Two) Unit 6 Modes of Payment Model Dialogues 1 Asking About Modes of Payment 2 Talking About Opening a Letter of Credit 3 Negotiating on the Modes of Payment Student Dialogues 1 Comparing Different Modes of Payment 2 Discussing the Modes of Payment 3 Paying the Bill in a Restaurant Basics: Asking for Price Passage: Henry Ford: Bringing the Automobile to the Common Man Video Clip: David Beckham: the Favorite of the Advertising Companies Recording Exercises: Famous People Unit 7 Shipment and Packaging Unit 8 Signing a Contract Unit 9 Coming to a New Company Unit 10 Working Together Unit 11 Sales Promotion Unit 12 Planning for the Future 附录1 示范对话翻译 附录2 短文翻译 附录3 练习答案 附录4 总词汇表 参考文献
章节摘录
Dialogue 3 Buying Concert Tickets(Jennie Wang and Marcus Ro@ers arrive at Huangtian Airport in Shenzhen andthey are now on the airport shuttle bus to downtown Shenzhen.)Marcus:The food provided on the plane was wonderful.1’m stuffed.Iennie:Me too.We don’t need any dinner,do we?Marcus:N0.Jennie:In that case,we,ll have plenty of time in downtown Shenzhen.What would you Iike to do?Marcus:I have no idea.Do you have any suggestions?lennie:The World Park in Shenzhen iS quite well.known.It also offersfree performances in the evening.Marcus:Do we have to do Iots of waIking?We walked over onekilometer when we visited Confucius Temple District yesterdayevening.My legs are still tired.Jennie:Really?Marcus:Americans walk far less than Chinese.We drive too much.Jennie:Then we’d better choose a more sedentary activity.Would youlike to spend one or two hours in a bar?Marcus:Not really.Is there a concert playing in the town?l like music alot.1’m curious about Chinese music.Jennie:I like Chinese music too.Let’S check whether there is a concertin the Music Hall when we get downtown.I noticed a poster inthe lobby of the airport.
图书封面
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