新编商务英语精读

出版时间：2006-2  出版社：高等教育出版社  作者：虞苏美总主编  页数：400  

内容概要

　　《新编商务英语精读（4）》共10个单元，每单元由阅读I（Reading T）、阅读Ⅱ（ReadingⅡ）以及扩展性练习（Extended ActiVities）组成。《新编商务英语精读（4）》旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。“新编商务英语系列丛书”适用于商务英语专业的学生。《新编商务英语精读（4）》另配录音磁带。

书籍目录

Unit 1AdvertisementReading IAdvertisingReading 11 The Mixed Blessing of Advertising TechnologyExtended ActivitiesFunction and Structure：PersuasionPractical Reading：Language of AdvertisingBasic Writing：Sentence Writing(I）Additional VocabularyBusiness WorldHumor TimeUint 2Business CommunicationReading I How to Write Magnetic Sales LettersReading 11Using Audience Analysis to Adapt Your MessageExtended ActivitiesFunction and Structure：Expressions at the Post OfficePracticaI Reading：Leaflet：Swift ServiceBasic Writing：Sentence Writing(II）Additional VocabularyBusiness WorldHumor TimeUnit 3 Organizational CuitoureReading I The Organizational Culture and the DiscourseCommun ityReadingⅡHonda of AmericaExtended ActivitiesFunction and Structure：Expressing Curiosity＆Asking forJnformationPractical Reading：A Case StudyBasic Writing：Topic SentenceAdditional VocabularyBusiness WorldHumor-rimeUnit4 FamilyReading IMagic of a Full MoonReading 11 The“New Father”——No Real Role ReversalExtended ActivitiesFunction and Structure：ExplanationPractical Reading：Advertisements for PropertiesBasic Writing：Unity and CoherenceAdditional VocabularyBusiness WorldHumor TimeUnit 5SightseeingReading IBig FunReading 11Follow Summer WaterfallsExtended ActivitiesFunction and Structure：Expressions for SightseeingPractical Reading：ItineraryBasic Writing：Paragraph DevelopmentAdditional VocabularyBusiness WorldHumor TimeUnit 6 Public RelationsReading I Public RelationsReading 11A General Introduction to Publ ic RelationsExtended ActivitiesFunction and Structure：Expressions at a HotelPractical Reading：Hotel BrochuresBasic Writing：Telephone MessagesAdditional VocabularyBusiness WorldHumor TimeUnit 7 Modern OffiveReading I The Modern OfficeReadingⅡRule Number One：Clear That DeskExtended ActivitiesFunction and Structure：Receiving GuestsPractical Reading：the Communicative ProcessesBasic Writing：NotesAdditional VocabularyBusiness WorldHumor-rimeUnit 8 ProductionReading INew Process DesignsReadingⅡThe Two Basic Methods of ProductionExtended ActivitiesFunction and Structure：Describing ProductsPracticaJ Reading：Production ActivitiesBasic Writing：MemosAdditionaJ VocabularyBusiness WorldHumor-I-imeUnit 9 AutomobilesReading IOars：On a Road to NowhereReadingⅡMerging Hand—made Oraftsmanship with World—classManufactur ingExtended ActivitIesFunction and Structure：TraveJ by CarPractical Reading：Car AdsBasic Writing：E-mailsAdditionaf VocabularyBusiness WorldHumor TimeUnit 10 InsmaneeReading I Types of InsuranceReadingⅡBasic Insurance ConceptsExtended ActivitiesFunction and Structure：ConversationaJ StrategiesPracticaJ Reading：Insurance FbrmBasic Writing：FaxAdditionaf VocabularyBusiness WorldHumor TimeAppendix New WordsAppendixII ExpressionsAppendix III Word StudyAppendix IV Special Use

编辑推荐

　　本书为“新编商务英语系列丛书”之一。本书共10个单元，每单元由阅读I（Reading T）、阅读Ⅱ（ReadingⅡ）以及扩展性练习（Extended ActiVities）组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本书另配录音磁带。　　本书为全国商务英语研究会推荐教材，适用于商务英语专业的学生。