体验商务英语同步练习4

出版时间：2005-7  出版社：高等教育  作者：《体验商务英语》改编组  页数：155  

内容概要

《体验商务英语》系列教材为学习者提供了全新的学习方式，即在体验中学习商务英语，进而提高运用英语进行商务交际的能力。该系列教材是在培生教育出版集团出版的Market Leader和Powerhouse系列教材的基础上改编的，由《综合教程》、《听学教程》、《同步练习》、《教师用书》和配套的录音、录像资料等组成。　　《同步练习》提供语法、词汇、写作和语音、听说练习及测试题、配有录音，可作为BEC考试的参考练习。

书籍目录

Unit1 CommunicationUnit2 International marketingUnit3 Building relationshipsUnit4 SuccessUnit5 Job satisfactionUnit6 PiskUnit7 E-commerceUnit8 Team buildingUnit9 Raising financeUnit10 Customer serviceUnit11 Crisis managementUnit12 ManagementUnit13 Takeovers and mergersUnit14 The future of business

章节摘录

　　Dan Beldy, a San Francisco venture capitalist, hasseen thousands of snazzy business cards- withbright colours, weird shapes, maps and even mirrors.The problem is that none has ever really caught hisattention.　　Mr Beldy says hed rather skip the card altogetherand simply key the contact information into anotebook computer…………………………　　Computer　databases　and　personal　digitalassistants may soon replace business card wallets,but, paradoxically,…………………………　　Bob Popyck, author of Heres My Card: How toNetwork Using　Your Business Card to ActuallyCreate More Business, agrees that well-designedbusiness cards are still important.　 Business cards are personal, gracious and markyou as someone of world class, he writes. They candifferentiate you.　 Iprint.com, an online printing company thatcaters mainly to small businesses and individuals,sold $2m （1.3m） worth of business cards betweenOctober 1999 and June 2000 says Eric Atwood, a public relations specialist forIprint. Weve noticed that people are being morecreative…………………………　　However, the newest trend is digital cards -CD-Roms cut to business-card size that can containa catalogues worth of information. California-based　Moon　Global　Network,　one　of　manycompanies trying to tap this market, recentlycreated　a　CD-Rom　card　for　an　electronicsdistribution company that included information on3,000 products…………………………　　But for the same information on printed material,development and production would have cost$30,000, says Roger Drews, senior account executiveand director of operations for Business-CD.com,Moon Globals CD-Rom card division.　 Still, digital business cards only work if therecipient　has　the　technical　know-how.　AaronFineman, a New York-based freelance photographer,thinks that not many people are ready for digitalcards yet…………………………　　Terri Henry, director of marketing for Icast.com,an entertainment industry site, agrees. She wondershow people could program the information into anotebook computer if they did not have a businesscard to begin with…………………………

编辑推荐

　　教材特点：将国际高务活动引入课堂，体验真实的商务世界，角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础，教学资源丰富，为体验式教学提供有力支持。

用户评论 (总计3条)

•   还不错，很好的，蛮实用的。
•   配合教材买的，感觉不是很适应这种教材。
•   可能是包装的时候没注意 书角都折了