出版时间:2004-8 出版社:高等教育出版社 作者:吴长镛 编
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内容概要
《新编商务英语泛读(1~6)》是商务英语系列丛书之一。本丛书的语言材料新颖、地道,文章均选自当代英美报刊杂志以及某些商务专著;内容丰富、涉及面广,涵盖金融、财经、企业管理、国际贸易、电子商务等诸多领域。本丛书采用英语语言和商务知识有机结合的编写方式,使学生既能提高英语阅读理解能力,又能系统地掌握商务英语的基本词汇及其表达方式,全面地获得有关商务的基本知识。本丛书适合商务英语专业的学生使用。
书籍目录
Unit 1 Part A Text TextA Business and Your Life TextB A Pound of Butter Part B Fast ReadingUnit 2 Part A Text TextA Marketing Is All Around Us TextB About the Newspaper Part B Fast ReadingUnit 3 Part A Text TextA Buying Motives TextB Jim's Service, Inc Part B Fast ReadingUnit 4 Part A Text TextA Selling TextB "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer" Part B Fast ReadingUnit 5 Part A Text TextA American Business Heroes TextB The Eskimo Widow Part B Fast ReadingUnit 6 Part A Text TextA Henry Ford and the American Automobile TextB The Higher Education of the USA Part B Fast ReadingUnit 7 Part A Text TextA Types of Business Organizations TextB The Trouble with Being a Tycoon Part B Fast ReadingUnit 8 Part A Text TextA Other Types of Business Organizations TextB Woolworth Closing Down Part B Fast ReadingUnit 9 Part A Text TextA The Coca-Cola Company’S First Hundred Years(Ⅰ) TextB The Coca—Cola Company’S First Hundred Years(Ⅱ) Part B Fast ReadingUnit 10 Part A Text TextA Brand and Brand Names(Ⅰ) TextB Brand and Brand Names(Ⅱ) Part B Fast ReadingTest2VocabularyKey
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