商务英语实用教程

出版时间：2004-7  出版社：高等教育出版社  作者：张东昌  页数：321  

内容概要

　　《新世纪高职高专教改项目成果教材：商务英语实用教程》是教育部新世纪高职高专教育人才培养模式和教学内容体系改革与建设项目成果，由有关教育部高职高专教育专业教学改革试点院校编写。　　本书共有18个单元，单元主题以整个国际商务活动过程为线索，既包括迎接外商、电话联系、安排行程、购物、宴请等日常国际商务活动，也涵盖了市场调查、订购、谈判、签约、支付、装运等基本国际商务环节，同时讨论了岗位与职业、广告、管理、加入WTO、顾客满意、财务会计报表、外贸政策等与现代商务活动紧密相关的话题，内容全面，契合实际。围绕单元主题，又分为听说训练、综合阅读、应用写作、拓展阅读和文化沙龙5个模块。全书立足于听、说、读、写、译5种商务英语技能的全面培养，同时注重拓展学生的知识面，并提高其学习的兴趣。　　本书附有录音光盘，可帮助学生练习听力和口语。本书的部分译文和练习参考答案可从高职高专教学资源网下载。　　《新世纪高职高专教改项目成果教材：商务英语实用教程》可作为高等职业院校、高等专科院校、成人高等院校及本科院校举办的二级职业技术学院、继续教育学院和民办高校的国际贸易、工商管理及其他相关专业学生的学习用书，也可供五年制高职院校、中等职业学校相关专业学生学习和社会从业人士参考使用。

书籍目录

UnitⅠMeeting a Foreign BusinessmanPart Ⅰ Listen and TalkDialogue One At the AirportDialogue Two At the CustomsPart Ⅱ Comprehensive ReadingCross culture Understanding on BusinessPart Ⅱ I Applied WritingThe Importance of Business WritingPart Ⅳ Extended；ReadingGood Manners，Good BusinessPart Ⅴ Culture SalonBooking Fight TicketsUnit 2 Telephone CaⅡsPart Ⅰ Listen and TalkDialogue One At Holiday Inn LidoDialogue Two Arrangement on the PhonePart Ⅱ Comprehensive ReadingCross cultural Communication on the Telephone(1)Part Ⅲ Applied WritingBasic Structure of English LettersPart Ⅳ Extended ReadingCross cultural Communication on the Telephone (2)Part Ⅴ Culture SalonKinds of Imitational Calls and ExpressionsUnit 3 Plans and ArrangementsPart Ⅰ Listen and TalkDialogue One Check the ArrangementsDialogue Two Invitation for DinnerPart Ⅱ Comprehensive Reading Business Travel AbroadPart Ⅲ Applied Writing SchedulePart Ⅳ Extended ReadingEtiquette En Route Part Ⅴ Culture SalonCheck List for Business Meetings and Travel AbroadUnit 4 ShoppingPart Ⅰ Listen and TalkDialogue One At the Hat CounterDialogue Two Return Goods to the StorePart Ⅱ Comprehensive ReadingWhy People BuyPart Ⅲ Applied WritingSales LittersMemoPart Ⅳ Extended ReadingBe Careful in the Supermarket!Part Ⅴ Culture SalonThe Shopping CenterUnit 5 Entertaining and Eating HabitsPart Ⅰ Listen TalkDialogue One In a Chinese Restaurant (1)Dialogue Two In a Chinese Restaurant (2)Part Ⅱ Comprehensive ReadingBusiness EntertainmentPart Ⅲ Applied WritingLetter of Invitation and ThanksPart Ⅳ Extended]ReadingDining with ClientsPart Ⅴ Culture SalonTable Manners for a Typical Evening MealUnit 6 Jobs and CareersPart Ⅰ Listen and TalkDialogue One Interview(Ⅰ)Dialogue Two Interview(2)Part Ⅱ Comp rehensⅣe ReadingJob InterviewsPart Ⅲ Applied WritingResume ＆C．V．(Curriculum Vitae)Part Ⅳ Extended ReadingMarketing YourselfPart Ⅴ Culture SalonJob Seeking SkillsInterview QuestionsUnit 7 AdvertisementsPart Ⅰ Listen and TalkDialogue One On the PhoneDialogue Two At the FairPart Ⅱ Comprehensive ReadingAdvertisingPart Ⅲ Applied WritingAdvertisingPart Ⅳ Extended ReadingLearn to Analyze AdvertisementsPart Ⅴ Culture SalonAppreciation of Famous AdvertisementsExpressions for Business AdvertisingUnit 8 ManagementPart Ⅰ Listen and TalkDialogue One In a FactoryDialogue Two A Workshop SurveyPart Ⅱ Comprehensive ReadingWhat Is tulle Management?Part Ⅲ Applied WritingEnquiry and AnswersPart Ⅳ Extended ReadingCornpone StructurePart Ⅴ Culture SalonWhat Arc Managerial Functions?Whir Are Managerial Roles?Unit 9 Joining WT0Part Ⅰ Listen．and TalkDialogue One At a RestaurantDialogue Two In an officePart Ⅱ Comprehensive ReadingChina Joins the WTOPart Ⅲ Applied WritingEstablishing Business RelationPart Ⅳ Extended ReadingThe Global EconomyPart Ⅴ Cultural SalonAsia Pacific Economic Cooperation (APEC)Unit 10 Customer SatisfactionPart Ⅰ Listen and TalkDialogue One Ata BankDialogue TWO At a HotelPart ⅡC0mDpehenSⅣe ReadingSelling lye PricePart Ⅲ Applied WritingLetter of Complaints and ClaimsPart Ⅳ Extended ReadingTaxation (and How to Avoid It!)Part Ⅴ Cultural SalonConsumer's RightsUnit 11 Market ResearchPart Ⅰ Listen and TalkDialogue One Paying Close Attention toMarket TrendsDialogue One TWO Conducting market ResearchPart Ⅱ Comprehensive ReadingMarket ResearchPart Ⅲ Applied WritingQuestionnairePart Ⅳ Extended ReadingMarket Leaders、Challengers and FollowersPart Ⅴ Culture SalonExpressions for Three Topics aboutMarket ResearchVocabularies about Mark clingUnit 12 OrderPart Ⅰ Listen and TalkDialogue One Dispatch of orderDialogue Two Acceptance of orderPart ⅡComprehensive ReadingOrder LettersPart Ⅲ Applied WritingOrderPart Ⅳ Extended ReadingInternational Payments and Part Ⅴ Culture Salon SettlementsExpressions for PaymentAdditional ExpressionsUnit 13 Terms of PaymentPart Ⅰ Listen and Talk……Unit 14 Accounting and Financial StatementUnit 15 On Foreign Trade PolicyUnit 16 NegotiationUnit 17 ContractUnit 18 Shipment