商务英语泛读

出版时间:2001-1  出版社:高等教育出版社  作者:虞苏美,吴长镛 编  页数:427  

内容概要

  《商务英语系列教材:商务英语泛读(第3册)(完整版)》旨在通过较大量的阅读,使学生巩固已学的基本词汇和语法知识,扩大词汇量,加强语感,提高英语阅读能力。若配合本系列教材的其他分册使用,则更能系统地掌握商务英语的基本词汇及其表达方式,全面地获得有关商务的基本知识。

书籍目录

Unit 1Section A TextText A Reflex BuyingText B Her ChoiceSection B Fast ReadingUnit 2Section A TextText A Marketing WizardText B Marge, a Top-notch SalespersonSection B Fast ReadingUnit 3Section A TextText A Kmart Corporation: Corporate Strategy at the Crossroads(Ⅰ)Text B Kmart Corporation: Corporate Strategy at the Crossroads(Ⅱ)Section B Fast ReadingUnit 4 Section A fextText A Disney Expands Its Product MixText B The First Postage StampSection B Fast ReadingUnit 5Section A TextText A A Dragon Raises Its HeadText B Pudong Rises to the TaskSkction B Fast ReadingUnit 6Section A TextText A A Brave New World?Text B Mrs. Wang Gets a Taste for CreditSection B Fast ReadingUrut 7Section A TextText A Nasdaq-type Market to Fire up Entrepreneurial Spirit in ChinaText B Funds Find a Mutual Admiration SocistySection B Fast ReadingUnit 8Section A TextText A The World BankText B Eight Staps to Success in NagotiatingSection B Fast. ReadingTest 1Unit 9Section A TextText A MultinationalsText B The Ups and Downs of Sanyo……Unit 10Unit 11Unit 12Unit 13Unit 14Unit 15VocabularyKey

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