商务英语写作.第2册

出版时间：2001-03-01  出版社：高等教育出版社  作者：张春柏  页数：455  

内容概要

　　《商务英语系列教材：商务英语写作（2）》分为两大部分：一部分为商务文件的写作，包括一般的商务信函，如推销信、询问信、订货信、投诉信等；另一部分为公司内部的报告和合同等，其中合同部分有一些英汉对照的样本，供学生学习参考。另外，本套教材还配有丰富多样的练习及参考答案。

书籍目录

Lesson 1 Elements of a Good Business Letter1. What Is a Good Business Letter?2. The Layout of a Business Letter3. Addressing the Envelope4. Telefax and E-mailExercisesLesson 2 Promotion Communications1. What Is a Good Sales Letter?2. Selling a Product3. Selling a Service4. More SamplesExercisesLesson 3 Request Letters1. What Is an Effective Request Letter?2. Requesting Detailed Information about an Advertised Product3. Requesting Information about the Availability of a Product4. Requesting Information about an Advertised Service5. Requesting Information about Discounts6. More SamplesExercisesLesson 4 Response Letters1. Responding to Requests for Detailed Information about anAdvertised Product2. Responding to Requests for Information about an Advertised Service3. Responding to Requests for Information about the Availability of a Product or Service4. More SamplesExercisesLesson 5 Special Request Letters1. Asking for an Appointment2. Asking for Advice3. Asking for Free Products4. Requesting Reproduction Privileges for Commercial Use5. More SamplesExercisesLesson 6 Responding to Special Request Letters1. Responding to a Request for an Appointment2. Responding to a Request for Advice3. Responding to a Request for Free Products4. Responding to a Request for Reproduction Privileges for Commercial Use5. More SamplesExercisesLesson 7 Letters From Customers to Suppliers（I）1. Placing an Order2. Cancelling an Order3. Thanking a Supplier for Service4. Complaining about Unsatisfactory Service or Product5. More SamplesExercisesLesson 8 Letters form Suppliers to Customers（I）Lesson 9 Letters From Customers to Suppliers（II）Lesson 10 Letters form Suppliers to Customers（II）Lesson 11 Collection LettersLesson 12 Interoffice Letters（Memorandums）Lesson 13 Employment CommunicationsLesson 14 Business Invitations and ResponsesLesson 15 The Writing of AdvertisementsLesson 16 Classification and Structure of Business ReportsLesson 17 Procedures of Writing a Forma Business ReportLesson 18 Business ContractsKeys to the Exercises