商务英语泛读(第二册)

出版时间:1900-01-01  出版社:高等教育出版社  作者:虞苏美,吴长镛 编  页数:387  

内容概要

  《商务英语系列教材:商务英语泛读(2)(完整版)》的语言材料新颖、地道,文章均选自当代英美报刊杂志以及某些商务专著;内容丰富、涉及面广,涵盖金融、财经、企业管理、国际贸易、电子商务等诸多领域。《商务英语系列教材:商务英语泛读(2)(完整版)》采用英语语言和商务知识有机结合的编写方式,使学生既能提高英语阅读理解能力,又能系统地掌握商务英语的基本词汇及其表达方式,全面地获得有关商务的基本知识。《商务英语系列教材:商务英语泛读(2)(完整版)》适合商务英语专业的学生使用。

书籍目录

Unit1Section A TextTextA Protecting against Economic Loss (Ⅰ)TextB Protecting against Economic Loss (Ⅱ)Section B Fast ReadingUnit 2Section A TextTextA Concepts behind Consumers'ActionsSection B Fast ReadingUnit 3Text A apanese Style of ManagementText B Using the Past in the PresentSection B Fast ReadingUnit4Section A TextText A Stocks and Bonds(Ⅰ)Text B Stocks and Bonds(Ⅱ)Section B Fast ReadingUnit 5Section A TextText A Types of ProductsText B PackagingSection B Fast ReadingUnit6Section A TextText A Pricing (Ⅰ)Text B Pricing(Ⅱ)Section B Fast ReadingUnit7Section A Aspects of Culture(Ⅰ)Text B Aspects of Culture(Ⅱ)Section B Fast ReadingUnit8Section A TextText A The markerting Mix: The Four PsText B Eating out -Some Rules for DinersSection B Fast ReadingTest 1Unit 9Section A TextText A PromotionText B Nissan Used Promotion to change Its ImageSection B Fast ReadingUnit10Section A TextText A Bill GatesText B Do computers Lead to Unemployment?Section B Fast ReadingUnit 11Unit 12Unit 13Unit 14Unit 15

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