商务英语精读.第2册

出版时间:2001年01月  出版社:高等教育出版社  作者:虞苏美,张逸 编  页数:585  

内容概要

  《商务英语系列教材:商务英语精读(2)(完整版)》重视学习文化和学习语言的关系,在单元主题的遴选以及课文和练习的选材上,刻意为学生提供各种文化知识背景,其中包括商业文化知识背景。为提高学生的文化意识,《商务英语系列教材:商务英语精读(2)(完整版)》还着重对不同文化之间的差异进行了比较。  《商务英语系列教材:商务英语精读(2)(完整版)》尽可能地寻求语言能力培养和商务英语知识学习的最佳结合点,即在培养学生英语语言能力的同时,让学生熟悉各种商务活动,了解相关的商务知识,这是本书的一大特色。基于此,本书为学生提供了许多商务方面的阅读材料,内容涵盖企业管理、经贸、金融、证券、国际贸易、商业文化、旅游等各个领域,使学生在学习语言的同时,也掌握了必要的商务知识。

书籍目录

Unit 1 ManagementReading ⅠAreas of ManagementReading Ⅱ The Structure of a CompanySpecial Use Subject and Verb Agreement (2)Extended ActivitiesWord Formation Suffixes -er, -or, -ant, -entFunction and Structure Making AppointmentsPractical Reading Company OrganizationBusiness World Levels of ManagementUnit 2 InterviewReadingⅠHow to Shine at a Job InterviewReadingⅡTypes of InterviewSpecial Use Plural Forms of NounsExtended ActivitiesWord Formation Suffixes -ness, -ship, -hood, -ion, -ism, -mentFunction and Structure Interviewing PeoplePractical Reading Curriculum Vitae and Application, Letters.Business World How Do You Handle Trick Questions?Unit 3 TrademarkReadingⅠ What is a Trademark?ReadingⅡ Protecting a TrademarkSpecial Use Indefinite PronounsExtended ActivitiesWord Formation Suffixes -age, -a/ ence, -al, -ity, -cy, -th, -eryFunction and Structure Expressing IntentionPractical Reading Case Study: CaferomaBusiness World Selecting Brand NamesUnit 4 Successful BusinessmenReading Ⅰ Focus on Douglas Ivester, CEO of Coca-ColaReading Ⅱ Matsushita: The World's Greatest Entrepreneur?Special Use Adjectives Used To Describe Human BeingsExtended ActivitiesWord Formation Suffixes -able/ -ible, -al -ant/ -ent, -ary/ -ory,-an/-ianFunction and Structure Agreeing and DisagreeingPractical Reading Case Study: Economic Status for InvestmentBusiness World Leadership Lessons for the 21st CenturyUnit 5 Successful BusinessesReading Ⅰ Nokia: Voice from FinlandReading Ⅱ Canon: Sixty Years of ProgressSpecial Use Attributive and Predicative AdjectivesExtended ActivitiesWord Formation Suffixes -ful, -less, -iz/ ical, -ish, -ive/tive Function and Structure Asking for and Giving OpinionsPractical Reading A Comparison of Two BusinessesBusiness World Division of Economic Activities and Occupational structureUnit 6 PlantReading Ⅰ“Have You Seen the Tree?”Reading Ⅱ A Promise of FlowersSpecial Use Words or Expressions Denoting Frequency and AccuracyExtended ActivitiesWord Formation suffixes -ly,-y,-like,-ous,-someFunction and Structure Showing Satisfaction, Boredom and DispleasurePractical Reading Tabl—a Record of the Monthly ExpensesBusiness World The Language of FlowersUnit 7 Men and WomenUnit 8 AuctionUnit 9 MoneyUnit 10 BankingUnit 11 ShoppingUnit 12 Stock ExchangeUnit 13 HealthUnit 14 MeetingsUnit 15 Exhibition

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