国际商务英语

出版时间：2011-6  出版社：科学出版社  作者：顾晓滨  页数：169  

内容概要

由刘艳主编的本书共分12个单元，主要内容涉及外贸业务的各个环节，如出口磋商、货款支付、商品包装和检验、国际货物运输、保险、销售技巧等。本书各单元均设置了单元概要、单元目标、正文、语言点聚焦、练习题等栏目，旨在全面培养学生的商务英语水平、语言知识和业务能力。
本书适合高职及应用型本科院校国际商务、大学英语、商务英语、报关与货运代理等相关专业使用。也可供企业开展专业英语知识培训时参考。

书籍目录

Unit One The Circumstances of International Market
 Part Ⅰ Text: The Globalization of Markets
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Two Business Management
 Part Ⅰ Text: Business Management in a Global Environment
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Three Exporting Goods
 Part Ⅰ Text: Benefits from Exports
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Four A Business Negotiation
 Part Ⅰ Text: Business Negotiation in International Trade
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Five Commodity Packaging
 Part Ⅰ Text: Packing and Marking of Goods
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Six Terms of Payment
 Part Ⅰ Text: Modes of International Payment
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Seven Shipping Documents
 Part Ⅰ Text: Shipping Documents
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Eight Insurance Documents
 Part Ⅰ Text: General View of Insurance
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Nine Commodity Inspection
 Part Ⅰ Text: Export and Import Commodity Inspection
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Ten Selling Techniques
 Part Ⅰ Text: Selling Techniques
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Eleven Dealing with Disputing
 Part Ⅰ Text: Business Disputes
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Twelve E-commerce
 Part Ⅰ Text: The Magic of E-commerce
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Keys to The Units
References