CNN全球商业报道

出版时间：2011-6  出版社：科学  作者：LiveABC  页数：299  
Tag标签：无  

内容概要

《STEP BY
STEP听懂CNN全球商业报道》精选43篇商业报道，并分为六大主题板块：全球脉动，介绍全球市场脉动和最新科技产品及趋势等；投资理财，报道重大财经事件和个人投资理财之道以及必备财经知识；企业管理，介绍国内外知名企业经营理念和成功要素；市场营销，收录消费市场现今潮流和推陈出新的营销手法，以及企业于市场上的经营策略；品牌理念，介绍知名品牌的发迹与成长历程，以及品牌的成功经营哲学；商场名人，收录CNN专访全球最具影响力的商业巨头，看看他们个人及其企业能叱咤风云的关键与秘诀。全书新闻报道均中英对照，除了列出单词和重点短语的解析，还针对财经名词和相关资料进行精讲和补充。

作者简介

　　LiveABC互动英语教学集团是英语市场畅销书作者，台湾著名多媒体英语教学公司，以发展自行研发的交互式英语教学光盘产品及书籍为主，并结合网络、多媒体互动技术及传统平面出版等重要语言学习途径，协助语言学习者以互动方式有效地学习语言。

书籍目录

前言
光盘使用方法
Global News
  Are the Desktop's Days Numbered?
  iPad and Google Chrome Take Aim at the Traditional Computer
Interface
  The Shape of Cars to Come
  A Look into the Future of Electric Autos and Beyond
  In Touch Technology
  Pressure-Sensitive Screens Revolutionize High Tech Interaction
  H2-Go
  Eco-Friendly Riversimple Runs on the Power of Hydrogen
  E-Reader Revolution
  More Book Lovers Forsake Paaer as the Electronic Medium Takps Off
  The Cupboard Is Bare
  A Perfect Storm of Factors Sap World Food Supply
  Green Screens
  Sony Paves the Way to More Eco-Friendly Technology
  Search Wars
  Microsoft and Yahoo Team to Take on Google
  Athens on the Brink
  Understanding the Greek Tragedy Unraveling the Eurozone
Investment & Financial Management
  Tiny Houses
  Some Homeowners Are Thinkinq Small to Stay Debt-Free
  Rise of the Zombie Banks
  Lessons for Defeatina the Financial Livinq Dead from lapan's Lost
Decade
  Is It Inflation or Deflation?
  Breaking Down the Jargon of an Economic Crisis
  The Lessons of Lehman Brothers
  What We Can Learn from the Fall of the Financial Institution
  Sharing the Blame
  How All Consumers Played a Role in the Financial Crisis
Corporate Management
  Building the Starbucks Experience
  A Boardroom Master Class with the Coffee Empire Chairman Howard
Schultz
  Video Game Guru
  Inside the Mind of Nintendo's Legendary Designer Shigeru Miyamoto
  adidas vs..PUMA
  The Family Footwear Rivalry That Divided a Town
  Adidas
  Heavenly Hotel
  An Eye for Detail Helps Paris' George V Survive Tough Times
  From Bath Beads to the Boardroom
  CNN Exclusive Interview with Body Shop Founder Anita Roddick
Market & Sales
  The Faces of Luxury
  Brands Turn to Celebrity Star Power to Drive Sales
  Hot Wheels
  Luxury Cars Showcase the Need for SlJeed at the North American
Auto Show
  Hybrid Wars
  Toyota and Honda Square Off in Battle for Green
  Micro-Malls
  Entrepreneurs Dream Big with Tiny Shops
  Design Acrobatics
  Adobe Tries to Outmaneuver Software Rival Microsoft
  French Thumb Their Noses at Apple
  iPod Maker Refuses to Sell Music playable on Rival Products
  McCoffee vs. Starbucks
  Fast Food Giant Brews a Challenge to the Caffeine Kings
Successful Brand Names
  The Sweet Smell of Success
  Updating Chanel's Timeless Fragrance No.5
  Skirting the Recession
  Luxury Icon Prada .Survives the Sagging Economy in Style
  The Master of Cute
  In the Boardroom with Sanrio CEO Shintaro Tsuji
  Built for Speed
  Ducati Takes MotoGP off the Track and onto the Street
  It's His Bag
  In the Boardroom with Coach CEO Lew Frankfort
  Ho-Hum on iPhone
  Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite?
  Driven in Style
  Rolls-Royce Unveils its Phantom Drophead Coupe
Business Guru
  A Meeting of the Minds
  CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens
Talk
  Business and Energy
  Say Yum!
  A Ouick Boardroom Bite with Fast Fnnrt Kinnnin Daviid Novak
  Computing in the Cloud
  Google CEO Discusses Competition and Your Digital Future
  On the Fast Track
  In the Boardroom with Formula One CEO Bernie Ecclestone
  Media Master
  In the Boardroom with Barry Diller
附录：常用财经词汇

用户评论 (总计16条)

•   之前买过它家的系列，是财经英语的
  这次买的商业报道，一如既往的好
  很适合练习口语、听力！
•   这本书里的商业报道难度不低，挺适合高级读者突破提高的~
•   这本书很实用，对于学习英语的人来说很好
•   这套丛书都不错，有三个有光盘，光盘内容清晰，音质很好。
•   在书店看到的 感觉不错 为了准备教学用
•   适合广大将要考试BEC中级的同学阅读学习
•   需要好好使用，一定能看到效果
•   没好好看呢，但感觉不错，应该对的起这么昂贵的价钱
•   很专业的讲解！ 赞
•   帮朋友代买的 属于教材类的书 当然有用啦~不过要有点基础的人看才可以~
•   朋友推荐,一直在用,很好很实用~
•   还是很不错的喔 原汁原味 利于提高商务英语
•   这种英文学习书的内容还不错的，就是图像比较模糊
•   光碟還沒有裝, 就書的內容和質量看, 還是不錯的~ 希望對我的英語有所幫助~
•   书的内容和质量都蛮好的、、、只是可怜那盘上的学习系统装不了、
•   64位WIN 7操作系统装不上