商务英语

出版时间：2008-10  出版社：科学出版社  作者：张虹，郭丙武　主编  页数：339  字数：502000  

内容概要

本书共分16个单元，主要内容包括商务交流、商务信息、市场营销、谈判、询盘、报盘、还盘、递盘、反还盘、订货及订单执行、商务合同、支付、信用证、保险、索赔与理赔、包装、运输、代理、备忘录和公告等，结构清晰、内容丰富、适用性强。    本书可作为高等职业院校、高等专科院校、成人高等院校及本科院校下设的二级职业技术学院、继续教育学院和民办高校的管理、文秘、经济、商务英语、国际贸易及其他相关专业学生的教材，也可作为五年制高职院校、中等职业学校相关专业的教材，还可供社会相关从业人士参考使用。

书籍目录

Unit 1  Commercial Communication  Part A  Introduction of Company and Product  Applied Writing  Part B  Making Business Arrangements  PracticeUnit 2  Commercial Information  PartA  Business Information Collecting  Applied Writing  Part B  The Processing and Transmitting of Commercial Information.  PracticeUnit 3  Marketing Ⅰ  Part A  Marketing Channels  Applied Writing  Part B  Brand and Price  PracticeUnit 4  Marketing Ⅱ  Part A  Promotion and Advertising  Applied Writing  Part B  Image and Services  PracticeUnit 5  Negotiation  Part A Negotiation Techniques  Applied Writing  Part B  The Nature of Cross-cultural Negotiation  PracticeUnit 6  Inquiry and Offer  Part A  Inquiry  Applied Writing  Part B  Offer  PracticeUnit 7  Counter-Offer, Bid and Counter-Counter-Offer  Part A Counter-Offer and Bid  Applied Writing  Part B  Counter-Counter-Offer  PracticeUnit 8  Orderand Fulfillment  Part A  Acceptance and Order  Applied Writing  Part B  Declining an Order  PracticeUnit 9  Business Contract  Part A  Business Contract  Applied Writing  Part B  Sale Contract  PracticeUnit 10  Payment Ⅰ  Part A The Method of Payment  Applied Writing  Part B  Digital Wallet and Electronic Check  PracticeUnit 11  Payment Ⅱ  Part A An IntroductionofL/Cs  Applied Writing  Part B  Application for a Letter of Credit  PracticeUnit 12  Insurance  Part A  Insurance  Applied Writing  Part B  Sharing Economic Losses Through Insurance  PracticeUnit 13  Claim and Adjustment  Part A  Claim  Applied Writing  Part B  Adjustment  PracticeUnit 14  Packing and Shipment  Part A Packing  Applied Writing  Part B  Shipment  PracticeUnit 15  Agency  Part A  Agency  Applied Writing  Part B  What to Be Covered in Agency Agreement..  PracticeUnit 16  Memoranda and Notice  Part A Memoranda  Applied Writing  Part B  Notice  PracticeReference Answers  Unit 1  Unit 2  Unit 3  Unit 4  Unit 5  Unit 6  Unit 7  Unit 8  Unit 9  Unit 10  Unit 11  Unit 12  Unit 13  Unit 14  Unit 15  Unit 16References

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