Brand China 淡色中国

出版时间：2007  出版社：Foreign Policy Centre (FPC), London, UK  作者：Joshua Cooper Ramo  
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内容概要

This publication discusses the national image of China. The author argues that the misalignment between China's image of itself and how it is viewed by the rest of the world may be China's greatest strategic threat. The country's most important strategic issues, challenges as diverse as sustaining economic growth and the threat of Taiwanese independence, have at their root a shared connection to China's national image. The paper argues that alongside its other reforms, China needs a "fifth transition" if trust and understanding necessary for the next stage of its development are to be achieved.

作者简介

Joshua Cooper Ramo is Managing Director and partner at Kissinger Associates, one of the world's leading geo-strategic and cross-border
advisory firms. He is based largely in Beijing.
Prior to entering the advisory business, he was a journalist, the
youngest Senior Editor and later Foreign Editor in the history of TIME
Magazine. The World Economic Forum has called him "one of
China's leading foreign born scholars". His paper ‘The Beijing
Consensus’ (Foreign Policy Centre, 2004) was widely distributed and
discussed in China.
Ramo has been, among other things, a member of the World
Economic Forum's Global Young Leaders, a Crown fellow of the
Aspen Institute, a co-founder of the US-China Young Leaders
Forum, and a member of ASIA 21. An avid fixed wing and helicopter
pilot, his book about his experiences as a competitive aerobatic pilot,
"No Visible Horizon", was published by Simon & Schuster. His
forthcoming book on geo-strategy will be published by Little, Brown.