Managing Health Programs and Projects管理保健计划与项目

出版时间：2004-7  出版社：John Wiley & Sons Inc  作者：Beaufort B. Longest Jr.  页数：296  

内容概要

This essential resource shows how to effectively organize, implement, and evaluate health programs and projects. Managing Health Programs and Projects clearly defines and describes the work of managers in health programs and projects. The book explores the decision-making process, defines the process of communicating, probes the fundamentals of program planning, explains budgeting, covers staffing for programs and projects, and explains how leaders motivate participants in health programs and projects. 　　作者简介：　　Beaufort B. Longest Jr. is M. Allen Pond Professor of Health Policy and Management in the Department of Health Policy and Management in the Graduate School of Public Health at the University of Pittsburgh. He also holds a secondary appointment as professor of business administration in the Katz Graduate School of Business, and is director of the University of Pittsburgh’s Health Policy Institute.

书籍目录

Figures, Tables, and ExhibitsPrefaceThe Author1　Management Work　Health and Health Determinants　Health Programs and Pro~cts as Logic Models and as Organizations　Program and Proiect Management　The Work of Managers: Activities and Roles　Managing Programs and Proiects Ethically　Managers and the Success of Programs and Proiects　Summary　Chapter Review Questions　Appendix A: Example of a Health Program　Connecting Lifestyle and Health: A Grassroots Program Reaches Out to a　Specific Community Group　Appendix B: Example of a Health Project　National Standards for Culturally and Linguistically Appropriate Services in　Health Care2　Strategizing the Future　Conducting a Situational Analysis　Reconsidering and Revising the Logic Model　Developing Operational Plans to Accomplish Desired Results　Assessing Progress and Controlling Performance　The Link Between Strategizing and the Performance of Programs and　Projects　Business Plans　Planning for Interventions Undertaken by Programs and Projects　Summary　Chapter Review Questions3　Designing for Effectiveness　Designing Logic Models　Designing the Processes Component of Logic Models　Creating Organization Designs　Key Concepts in Organization Design  Application of the Key Organization Design Concepts　Informal Aspects of Organization Designs　Summary  Chapter Review Questions4　Legding to Accomplish Desired Results5  Making Good Management Decisions6  Communicating for Understanding7  Managing Quality-Totally8  Commercial and Social MarketingEpilogueReferencesIndex