Marketing Plans, Sixth Edition: How to prepare them, how to use them (平装)

出版时间：2007年04月  出版社：Butterworth-Heinemann Ltd  作者：Malcolm McDonald  
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内容概要

"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York