小企业在线解决方案

出版时间：2006-10  出版社：John Wiley & Sons Inc  作者：Segel, Rick/ Callan-bogia, Barbara  页数：277  

内容概要

With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.

书籍目录

1 IntroductionStep I: Uncovering the Possibilities　2 Online Business Solutions　　Where Are We At? Understanding the Past, Present, and Future of Online Business　3 Why Do People Buy Online? 　　What Motivates Them? 　4 The Big Picture　　The Levels of Online CommerceStep II: Building Practical, Powerful, Professional Web Sites that WORK　5 Understanding Web Sites　　The Front Door to Your Online Business　6 Our Rules for Killer Sites　7 Building Your Web Site　　It’s Easier than You Think　8 The Winners and Losers　　Web Site Critiques of the Good, the Bad, and the UglyStep III: Positioning You as the Source: Creating Expert Status　9 E-mail Marketing or Is It Pinpoint Marketing? 　10 The Blog　　The Tool that Can Change Your Business　11 Podcasting　　The Sweet Sounds of SuccessStep IV: Creating the Buzz with Clicks and Clends　12 Web Positioning　　How Do They Find You? 　13 Pay Per Click: A.K.APay for Performance　　A New Way to Advertise　14 Advertising　　Traditional and Nontraditional　15 Viral Marketing　　Step V: Sell, Sell, Sell　16 Going, Going, Gone—eBay and Online Auctions　　Are They Right for You? 　17 Sell for Me　　Affiliate Programs Get You on the Map　18 Bringing It All TogetherIndex