出版时间:2006-3 出版社:John Wiley & Sons Inc 作者:Pressman, Andy 页数:393
内容概要
Shed fresh light on the many issues involved in the operation of an architectural practice -- from how a firm is structured to how it manages projects and secures new business -- with the latest edition of Professional Practice 101. Case studies, new to the this edition, augment each chapter as does a wealth of material including coverage of: Project management Time management Group dynamics and teamwork Project delivery Communication and leadership skills Design and information technology Marketing Legal and licensing issues Financial management Risk management and professional liability insurance Client and contractor relations
书籍目录
Foreword to the Second Edition by Thomas Fisher Preface Acknowledgements Chapter 1 Practice, Practice, Practice What It Means to Be a Professional or the Courage to Be a Misfit Professionalism and the Public Interest Professional Through and Through Linking Design and Practice For Whom Should You Design? Are You an Artist or an Architect? Sidebar: Voodoo and Hearsay Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA Sidebar: Timing of the Architect Registration Examination Designing Your Career Case Study: Designing Your Career Chapter 2 Do the Right Thing Architects and Ethics Sidebar: Postscript on Ethical Behavior Case Study: The Fifty-Nine-Story Crisis Chapter 3 The Firm: Commoditiy and Delight Design Firm Typologies Firm Start-Ups Two Start-Up Profiles: Young, Digital, and Good Profiles in Courage: Three Firms Case Study: ABC/Prieto Haskell Case Study Analysis: A Firm in Search of a New Identity Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves Chapter 4 Project Management Managing the Process versus Producing the Product Making Group Projects in Studio Work for You Client Relations: Of Timing and Schmoozing Designing Your Time Sidebar: Experimental Drawing-Drawing to Steal The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office Case Study: Anne Cahill (A) and (B) Author's Case Study Analysis: Portrait of a Project Manager Case Study: Drawing as a Means to Practice Chapter 5 Making a (Financial) Statement Financial Management Primer idebar: Managing the Labor Force The Real Meaning of Green Design: Fees and Schedules Conventional versus Progressive Real Estate Development Case Study: Downtown Albuquerque Theater Block Chapter 6 To Market, to Market Top 10 Rules of Marketing Marketing for Success Sidebar: Selling Architectural Services Top 10 Presentation Skills Top 10 Principles for Design on the Web Case Study: Richards Roth Caruso, Inc Chapter 7 Laws and Order Chapter 8 Risky Business Chapter 9 New Modes of Service and Project Delivery Chapter 10 Nontraditional Practice Chapter 11 Social Responsibilities Index
图书封面
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