飞行路径

出版时间：2004-10-01  出版社：John Wiley & Sons  作者：Paul Grescoe  页数：278  

内容概要

At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America.     WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million 'guests'; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations.     Flight Path is the first book to chronicle the amazing success story of Canada's leading low-fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel.

作者简介

Paul Grescoe has been chronicling Western Canadian entrepreneurs for decades—from the legendary Vancouver billionaire Jim Pattison (Jimmy) to the Winnipeg couple who founded the Harlequin romance empire (The Merchants of Venus). With his wife, Audrey, he

书籍目录

AcknowledgementsPrologue  Graduation Day 1. Win Your Wings from the Ground Up  The guys behind WestJet2. Prepare for Takeoff   Doing due diligence3. Find Good Flight Instructors  Mentors and advisors4. Bring Everybody on Board  Profit-sharing and share-purchase plans5. Follow Your Own Flight Plan  Controlling destiny during early disasters6. Build a Fail-Safe into the Flight Plan  Giving employees a voice7. Question Your Pilot  Managing executive mistakes8. Fly in Close Formation  True teamwork within and without9. Learn to Land on One Engine  Productivity and empowerment in the workplace10. Know When to Spread Your Wings  Going public, expanding, competing11. Have a Fun Flight  Pleasing customers—and employeesEpilogue  Flying into the futureA Brief History of WestJet AirlinesNotesIndex