eBay Business All-in-One For Dummies，2 edition eBay大全，第2版

出版时间：2009-2  作者：Marsha Collier  页数：838  

内容概要

Whether you're thinking about starting an eBay business or are already up and running, this step-by-step guide will lead you down the smart path to making a regular income on eBay. With solid tips from the bestselling eBay expert, this reference helps you get your eBay business off the ground and manage the basics of listing items, completing transactions, and keeping your buyers happy.     Learn the nuts and bolts — discover how you can set up your business, find and manage inventory, and run your business like a pro     Equip yourself with the tools that count — make the most of eBay's search engine, online sources of information, the PayPal system, and eBay's management tools     Start selling like a whiz — learn valuable strategies for managing and maximizing sales     Source your merchandise effortlessly — learn the ins and outs of online retailing and what it takes to buy and sell online with ease     Get the word out — find out how to set up the optimal eBay photo studio and develop and market your eBay Web site     Be the power seller you were born to be — from opening your eBay store to the nitty-gritty office set up, get your business up and running     Open the book and find:     How to navigate through eBay's buyer and seller tools     Tips on effectively using your My eBay page     Insider advice on creating listings that win bids     Sources for the merchandise that sells profitably on eBay     How top sellers use photos and HTML to improve their sales     Ideas for promoting your business both on eBay and off     Worry-free shipping strategies     Painless guidance on keeping your business legal

书籍目录

IntroductionBook I: eBay Basics  Chapter 1: Hooking Up with Online Technology  Chapter 2: Navigating through eBay  Chapter 3: Signing Up and Getting Started  Chapter 4: Understanding eBay Sales  Chapter 5: Checking Out the Seller and Leaving Feedback  Chapter 6: Bidding to Win  Chapter 7: Completing the Transaction  Chapter 8: Participating in the Community..Book II: Essential Tools  Chapter 1: Researching on eBay  Chapter 2: Researching on the Web  Chapter 3: Efficient Communications for Better Sales  Chapter 4: Simplifying Payment with PayPal  Chapter 5: Using eBay's Management ToolsBook Ill: Selling Like a Pro  Chapter 1: Be Sure Your Listings Make Cents  Chapter 2: Understanding the Finer Points of Selling  Chapter 3: Listing Your Items for Sale  Chapter 4: Using eBay's Turbo Lister  Chapter 5: Managing Your Sales on My eBay  Chapter 6: Using PayPal to Organize Your Sales  Chapter 7: Checking Out Payment AlternativesBook IV: Sourcing Merchandise  Chapter 1: Understanding Online Retailing  Chapter 2: Buying Merchandise Like the Pros  Chapter 3: Selling Other People's Stuff  Chapter 4: Liquidation and Drop-ShippingBook V: Presenting your Items.  Chapter 1: Your eBay Photo Studio  Chapter 2: Mastering eBay Photography  Chapter 3: Sprucing Up Your Listings with HTML.  Chapter 4: Getting Your Photos Ready for eBay.  Chapter 5: Getting Your Photos on the WebBook VI: Promoting your Goods  Chapter 1: Developing Your Web Site  Chapter 2: Marketing Your Web Site and eBay Store  Chapter 3: Using PayPal to Increase Your SalesBook VII: Storing and Shipping  Chapter 1: Organizing Your Merchandise and Shipping Department...  Chapter 2: Shipping without Going Postal  Chapter 3: Insuring Your Item's DeliveryBook VIII: Power Selling  Chapter 1: Upgrading to eBay's Selling Manager  Chapter 2: Managing Your Business with Third-Party Tools  Chapter 3: Studying Your Statistics.  Chapter 4: Becoming a PowerSeller  Chapter 5: Opening Your eBay StoreBook IX: Office and Legal  Chapter 1: Getting Legal with the State and the Feds  Chapter 2: The Joys of Taxes and Business Reporting  Chapter 3: Using Bookkeeping Software  Chapter 4: Keeping Your Business Secure Online  Chapter 5: Networking Your OfficeIndex