网络营销入门Web Marketing For Dummies

出版时间：2007-1  出版社：John Wiley & Sons Inc  作者：Zimmerman, Jan  
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内容概要

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting. 　　Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to: 　　Understand online marketing essentials 　　Prepare an online business plan 　　Design the look and feel of your site 　　Create a concept, develop content, and make it accessible 　　Know the key components of an online store 　　Use buzzing, e-mailing, and other advertising tactics 　　Make your site search engine friendly 　　Handle Web transactions with ease 　　Stay out of legal trouble 　　Wow customers with new technology

书籍目录

Introduction Part I: Getting Going with Online Marketing 　Chapter 1: Taking Your Marketing to the Web 　Chapter 2: Planning for Web Marketing 　Chapter 3: Taking the First Steps to Your Online Presence Part II: Building a Marketing-Effective Web Site 　Chapter 4: Producing a Successful Business Web Site 　Chapter 5: Creating a Marketing-Effective Storefront 　Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques Part III: Exploring Online Marketing Basics 　Chapter 7: Marketing with Online Buzz 　Chapter 8: The Art of E-Mail Marketing 　Chapter 9: Staying Ahead of the Online Marketing Wave 　Chapter 10: Mastering the Secrets of Search Engines Part IV: Spending Online Marketing Dollars 　Chapter 11: Marketing with Pay Per Click Ads 　Chapter 12: Marketing with Paid Online Advertising 　Chapter 13: Capturing Customers with New Technology Part V: Maximizing Your Web Success 　Chapter 14: Improving Results with Web Analytics 　Chapter 15: Staying Out of Legal Trouble 　Chapter 16: The Keys to Maintaining Your Web Presence Part VI: The Part of Tens 　Chapter 17: Ten Free Ways to Market Your Web Site 　Chapter 18: Ten Most Common Mistakes of Web Marketing 　Chapter 19: Ten Tips for Tired Sites Index