始于小，完于大

出版时间：2001-8  出版社：Business Plus (2001年8月1日)  作者：Fred DeLuca  页数：353  

内容概要

　　DeLuca was only 17 when he started what is now the Subway restaurant chain in 1965; he needed money to attend college and a friend offered to back him with $1,000 to start a sandwich shop in Bridgeport, Conn. That beginning led DeLuca to an enormously successful career: in addition to being president of the chain, he runs MILE, a nonprofit organization that offers loans to entrepreneurs. According to DeLuca, there are 15 essential principles for anyone starting a small business, some of which, DeLuca confesses, he learned the hard way (he had never made a submarine sandwich before opening day of his first shop). Among these pillars: Believe in Your People; Never Run Out of Money; Keep the Faith; and Profit or Perish. DeLuca uses his own business experience as well as that of other successful entrepreneursAe.g., the founders of Kinko's and Little Caesar'sAin addition to those of less well-known business people. Written in a conversational style, the advice isn't especially original or creative. However, would-be millionaires who are sitting at their kitchen table wondering if they should take that big step and start a business will find the book both instructive and inspirational. Agent, Bob Diforio. 　　Copyright 2000 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

书籍目录

Fred DeLuca's Fifteen Key Lessons to Start--and Run--Your Own Successful BusinessCHAPTER ONE  It's an Entrepreneur's World  You can become part of it by starting small as a microentrepreneur.CHAPTER TWO  The Fifteen Key Lessons    _ _  How I discovered them and implemented them, and how they helped me start small and finish big with Subway!CHAPTER THREE  My Story  How a seventeen-year-old kid from "The Projects" started Subway with a microloan of $I ,000.CHAPTER FOUR  Start Small  These microentrepreneurs are certain of one thing: Starting small is better than never starting at all! Regardless of money, circumstances, and expe-rience, these microentrepreneurs will show you how to get started.CHAPTER FIVE  Earn a Few Pennies  By earning pennies first, dollars second, Frank Argenbright learned how to make money. He's used that ability to build a billion-dollar, multina-tional enterprise in the contract staffing industry.CHAPTER SIX  Begin with an Idea  Tomima Edmark says: If you want an idea, look around, find a problem and solve it. She's made a fortune doing just that.CHAPTER SEVEN   Think Like a Visionary  A "Big Picture" attitude helped Jim Cavanaugh start small in commercial cleaning and finish big with the world's largest company of its kind, Jani-King.CHAPTER EIGHT  Keep the Faith  Even an F from his college professor didn't stop Ian Leopold from starting his publishing business. That's because he believed in what he was about to do. Today, he's the mastermind of a $10 million company.CHAPTER NINE  Ready, Fire, Aim!  Tom Morales wasn't quite ready to give up his job, but today he's happy that circumstances forced him to launch a catering business for the movie industry. Now he's serving Sharon Stone, Steve Martin, Jodie Foster,Tom Hanks, and a host of other movie stars.CHAPTER TEN  Profit or Perish  The day Everett Harlow figured out how to increase sales while decreas-ing costs was the day his graphic arts business began to flourish.CHAPTER ELEVEN   Be Positive  America's Dean of Motivation, Zig Ziglar, failed seventeen times before succeeding in the speaking business. He's proof that the School of Hard Knocks won't fail anyone who maintains a positive attitude!CHAPTER TWELVE  Continuously Improve Your Business  Mary Ellen Sheets has never worried about planning her business. She simply tries to improve it every day. That philosophy has helped Two Men & A Truck enjoy enormous success.CHAPTER THIRTEEN  Believe In Your People  David Schlessinger was fortunate when he launched Encore Books near the University of Pennsylvania. Even though he was a teenager, he intu-itively knew that he would need other people to build his business. Conse-quently, he quickly assembled a young, dedicated team and together they created a retail phenomenon.CHAPTER FOURTEEN Never Run Out of Money.Borrow Before You Need To.CHAPTER FIFTEEN Attract New Customers Every DayCHAPTER SIXTEEN Be Persistent:Don't Give UpCHAPTER SEVENTEEN Build a Brand NameCHAPTER EIGHTEEN Opportunity Waits for No OneCHAPTER NINETEEN Take the First Bold StepAPPENDIX I Information About Starign a Local MILE ChapterAPPENEIX II Microcredit Lending Programs in the United States ACKNOWLEDGMENTSINDEX