Managerial Economics With Infotrac College ed.10th ed.用Infotrac管理经济

出版时间：2002-6  出版社：Oversea Publishing House  作者：Mark Hirschey  页数：771  

内容概要

The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

作者简介

Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a mem

书籍目录

Preface  PART 1 OVERVIEW OF MANAGERIAL ECONOMICS  　1  Nature and Scope of Managerial Economics 　2  Economic Optimization 　3  Demand and Supply PART 2 DEMAND ANALYSIS  　4  Demand Analysis 　5  Demand Estimation 　6  Forecasting PART 3 PRODUCTION AND COST ANALYSIS  　7  Production Analysis and Compensation Policy 　8  Cost Analysis and Estimation 　9  Linear Programming PART 4 MARKET STRUCTURE ANALYSIS AND ESTIMATION     　10  Perfect Competition and Monopoly  　11  Monopolistic Competition and Oligopoly  　12  Pricing Practices  PART 5 LONG-TERM INVESTMENT DECISIONS     　13  Regulation of the Market Economy  　14  Risk Analysis  　15  Capital Budgeting PART 6 SUMMARY  　16  Organization Structure and Corporate Governance  　17  Public Management  Appendix A: Compounding and the Time Value of Money  Appendix B: Interest Factor Tables  Appendix C: Statistical Tables  Selected Check Figures for End-of-Chapter Problems  Index